As the Australian market embraces social with enthusuaism it's sobering to hear that even in the USA 'few have cracked the measurement code.'
'It’s a symptom of the immaturity of this market that the tools we need to listen and measure are separate from the tools we need to publish and engage, but there you are. Social analytics is still largely aspirational. This report is intended to offer a framework and set of use cases that demonstrate how social media is being used in business today. It includes examples, caveats and pragmatic recommendations to help you plan, execute and evaluate your own social measurement program."
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