Websites – design, development and content strategy

Which platform to use, what functionality do I need, and how do I get noticed and engage with an audience?

If you’re looking for a brand new site or just a refresh, Social Insights will help guide you through the process of developing your website – from assessment of business objectives to post-launch support.

We understand the importance of engaging content and the technical issues of website development.

We optimise for onsite SEO and understand the importance of site-speed.

Strategy:

  • Review business objectives.
  • Assess functionality requirements.
  • Set a budget and develop production schedules.

Information Architecture:

  • Organise navigation and content so visitors can easily find information.
  • Develop calls to action and conversion paths that help activate users.

Development:

  • WordPress Theme selection and template design 
  • Content development (keyword analysis, writing/editing headings and body copy, writing for the web)
  • Content management system – an easy way to publish and manage content on your website without having to call a programmer.
  • Third-party application integration, i.e. social media, email marketing, e-commerce, etc.
  • Search engine optimisation
  • Google Analytics
  • Usability design and testing