” Mobile devices have moved to the center of consumers’ multi-platform universe. They may not be the biggest screens, but increasingly, they are the ones that most engage their owners.”
eMarketer – Key Digital Trends
Which platform to use, what functionality do I need, how do I get noticed and engage with an audience?
Social Insights will help guide you through the process of developing your website or mobile application – from assessment of business objectives to post launch support.
- Review business objectives.
- Assess functionality requirements.
- Set a budget and develop production schedules.
- Organise navigation and content so visitors can easily find information.
- Develop calls to action and conversion paths that help activate users .
- Template design and coding
- Content development (keyword analysis, writing/editing headings and body copy, writing for the web)
- Content management system – easy way for you to publish and manage content on your website without having to call a programmer.
- Third party application integration i.e. social media, email marketing, e-commerce, etc.
- Search engine optimisation
- Google Analytics
- Usability design and testing