Website Strategy, Design & Development
A successful website starts well before the design.
Social Insights helps organisations plan, structure, design and develop websites around clear business objectives, audience needs and the actions you want visitors to take.
From information architecture and content strategy through to WordPress development, SEO and analytics, we bring strategic thinking and practical implementation together to create websites that are useful, discoverable and easy to manage.
Strategy & Planning
Start with what the website needs to achieve.
Before thinking about layouts, colours or technology, we work through the strategic foundations of the website and how it fits within the organisation’s broader marketing and communications activity.
Our work can include:
- Reviewing business and marketing objectives
- Identifying priority audiences and their information needs
- Defining the role of the website within the customer journey
- Establishing required functionality
- Reviewing existing website performance and content
- Competitor and market analysis
- Developing project scope, priorities and production requirements
- Planning for future content and functionality needs
The objective is to create a clear brief for a website that supports the organisation rather than simply replacing what was there before.
Structure & Content
Good websites make it easy for people to find what they need and understand what to do next.
We develop the information architecture and content framework around audience needs, search behaviour and business priorities.
This can include:
- Website structure and navigation
- Information architecture
- Content strategy
- Page hierarchy and user journeys
- Messaging and positioning
- Website copywriting and editing
- Calls to action and conversion pathways
- SEO-focused page structure
- Keyword and topic research
- Content migration and rationalisation
Content and structure are considered together so that the website communicates clearly to both users and search engines.
Design & Development
Design should support usability, content and brand—not compete with them.
Social Insights designs and develops flexible WordPress websites tailored to the organisation’s content, functionality and brand requirements.
Our work can include:
- WordPress website design and development
- Responsive design for desktop, tablet and mobile
- Customisation to suit brand and content requirements
- Page and template development
- Forms and lead-generation functionality
- Email marketing and third-party integrations
- E-commerce and online payment integrations
- Booking and enquiry systems
- Performance and page-speed optimisation
- Technical SEO
- Accessibility and usability considerations
- Security and website management configuration
The result is a website that is practical to maintain, adaptable as the organisation evolves and built around the way people actually use it.
Launch, Measurement & Ongoing Support
Launching the website is the beginning, not the end.
Once a website is live, measurement and ongoing optimisation help identify what is working and where improvements can be made.
Support can include:
- Pre-launch testing and quality assurance
- Analytics and measurement configuration
- Search performance monitoring
- Website performance reviews
- SEO monitoring and optimisation
- Content updates and development
- Technical troubleshooting
- WordPress and website management support
- Ongoing strategic advice
We can remain involved after launch or provide organisations with the systems and knowledge they need to manage the website internally.
SEO Should Be Built In, Not Added Later
Search visibility is influenced by the structure, content and technical foundations of a website from the beginning.
Our approach incorporates SEO throughout website strategy, information architecture, content development and technical implementation, helping search engines understand the site while creating a better experience for the people using it.
See Our Website Work
From specialist B2B and professional services websites to education, associations, tourism and consumer brands, Social Insights has developed digital platforms for organisations across a wide range of markets.
Need a Better Website Strategy?
Whether you are planning a new website, replacing an existing site or trying to improve the performance of what you already have, Social Insights can help define the right approach and turn it into a practical digital presence.